Video content is highly effective at catching peoples' attention and even driving conversions. It has become the best way to train, inform, sell, entertain, or market anything online.
With the right video content on your website, you get more traffic, your bounce rate decreases, and people tend to spend more time on your site watching the video. You get higher click through rates, average order value, conversion, and revenue.
Need some convincing? Consider this: 55% of people pay more attention to videos than written or spoken content. 95% are more likely to remember what they've seen.